Belvedere Road, South Bank, London
Fri 18 Sept · 19:30 · £24
The trailblazing host and producer leads a panel discussing content creation’s explosive growth, its future and creating work that breaks through all the noise. In 2020, there were around 40,000 full-time digital creators in the UK. In 2025, around 300,000. And globally, there are now over 200 million content creators. The creative mind behind the wildly popular Chicken Shop Date series brings together a host of experts to dig deeper into one of the fastest-growing economic sectors – digital creators. Joining Dimoldenberg on the panel is internet personality, comedian and musician Tom Austin; creative entrepreneur and Holiday Club Studios founder Bisoye Babalola; and founding editor-in-chief of Polyester Ione Gamble. With so many voices competing for attention and algorithms that favour quick clicks over long-form nuance, breaking through the noise feels harder than ever. How can the next generation create meaningful work that stands out and reaches an audience? Are we just creating content for content’s sake? Who are the innovators and thinkers already showing us what’s possible? And how can emerging talents break through in such a crowded space? Dimoldenberg has spent over a decade building a huge global following across her platforms with her unique comedic approach and engaging content. She has served as the red-carpet correspondent for the Academy Awards for three consecutive years. Dimoldenberg founded her own production company, Dimz Inc., and last year she launched Dimz Inc. Academy, aiming to ensure young people from all backgrounds have access to the creative media industries.